During an online 2023 survey among advertisers, agencies, publishers and ad tech vendors in Europe, 10 percent of respondents stated that their companies achieved net zero. On the other hand, 16 percent reported no progress to net zero.
Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
IAB Europe. (November 23, 2023). Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/
IAB Europe. "Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2023." Chart. November 23, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/
IAB Europe. (2023). Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/
IAB Europe. "Level of Progress towards Net Zero in The Programmatic Advertising Industry in Europe as of August 2023." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/
IAB Europe, Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2023 Statista, https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/ (last visited June 10, 2024)
Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2023 [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/